Free E-book: Extending the Power of CRM across your Business
Why businesses are prioritizing an integrated CRM and ERP solution
As the owner or manager of a successful company, you may already know the benefits of an Enterprise Resource Planning (ERP) solution and the value it brings to your business. You may have had less time to consider how ERP can integrate with Customer Relationship Management (CRM) software and increase efficiencies and productivity in your company.
CRM was once considered the preserve of sales, marketing and customer service teams, but it’s not just a departmental tool. Gartner defines CRM as a business strategy that optimizes profitability, operational efficiency and customer satisfaction by implementing customer-centric processes*.
Download this free e-book to find out what an integrated CRM and ERP solution can do for your business and how real-world businesses are benefitting from a single source of consolidated business data.
*Sussin, Jenny. Gartner CRM Key Initiative Overview, March 14th, 2014.