Buffalo Sabres Score Hat Trick With Sage CRM

National Hockey League playoff team uses Sage CRM to boost sales, reduce customer service administration time by 20 percent and create a family of fans

Scottsdale, Ariz. - June 6, 2006 - Sage Software today announced that the Buffalo Sabres National Hockey League team has implemented Sage CRM to automate ticket sales, customer service and marketing activities. Over thirty Sabres employees access Sage CRM to manage sales and marketing programs including the Sabres Insider and SabresKidz Clubs. The Sabres have measured a significant increase in ticket sales and a 20 percent reduction in customer service administration since implementing Sage CRM in 2004.

“The greatest thing about Sage CRM is the way it ties everything together for us,” explained Tom Matheny, database marketing manager for the Buffalo Sabres. “Sales, marketing and our account services department all use the same information. This has significantly streamlined our administration — and made our fans much happier.”

Full story...