Often businesses are fearful of technology and look at it as being the IT departments job. The consequence of this kind of thinking is procrastination when it comes to technology adoption.
However, it is becoming a necessity for all businesses in all industries to digitize. Another strong argument for adoption is that eCommerce can now be a great equalizer between large and small business. Larger businesses don't have the same advantages they have in the traditional model of commerce and often have to deal with legacy, non-integrated back-end systems. This gives smaller businesses an advantage when it comes to eCommerce.
eCommerce allows you to think big and puts enabling technology into your hands – technology that was previously too expensive or too hard to access. For this reason you must view eCommerce as a business solution, not a technology problem and examine it from a business perspective.